Tag Archive | "research"

Reading through the Razorfish Digital Brand Experience Report 2009

Reading through the Razorfish Digital Brand Experience Report 2009

See below for some key points and my thoughts after reading the Razorfish Digital Brand Experience Report 2009. Big ups to @gschmitt and his team, these presentations can get gruelling towards the end (sometimes middle or even on the first slide..) but this was a really great read.  This is an invaluable resource for brand [...] [...more]

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Social Technographics: Where do you fit on the ladder?

Social Technographics: Where do you fit on the ladder?

I made a decision to become increasingly active in a “creator” role this year, see Social Technographics research out from Forrester for more information on what this,  “social technographics” means and what changes have been seen. Quote from Forrester: If you believe in the future that everybody will be creating or organizing content, we disagree — it’s [...] [...more]

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