links for 2009-07-23
Posted on 23 July 2009 by Lucy
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A panel of leading financial reporters assess the global crisis and discuss the ‘perfect storm’ of events that led to it. Aspiring journalists will hear how to avoid the perils and pitfalls of the profession, and media observers can decide for themselves if the media is to blame.
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Internet traffic to newspaper websites sites is soaring, but is proving fiendishly hard to monetise in amounts that will support an extensive network of reporters and editors. Maybe the Huffington Post, a popular online rag, is profitable; but as Mr Keller told the man from “The Daily Show”: “Last time I was in Baghdad I didn’t see a Huffington Post bureau or a Google bureau or a Drudge Report bureau.”
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Though unfortunately that restriction isn’t going away for the time being, we do have some good news for smaller brands. Facebook has told us that the 1,000 fan restriction will be lifted on June 28, which means that companies, brands, and admins with far fewer fans can start their own gold rush later this month.
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Muck Rack’s now monetizing by offering a new service for PR pros to publish one line press releases, up to 130 characters long, that can include links to other media and press kits, at a rate of $1 per character with a $50 minimum.
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Start-ups better off with angels than VCs
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More Advertisers Turning To Internet
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For example, here’s one from HootSuite this morning, announcing who their clients are: HootSuite’s media clients now include @peoplemag , @tmzaol & @theeconomist – private betas here http://ow.ly/hz3C
According to Gregory Galant at Sawhorse Media–Muck Rack’s parent company–the releases are indexed by Google, but not yet by Google News. -
Truth and transparency have become de facto for businesses. Consumers no longer buy just a product or service. They are committing to brands and buying stories that resonate with them. Many want to align themselves with the “good guy”–companies not only known for great products and services but also for community involvement, employee satisfaction, and a reputation for giving back