Buddy Media, a startup that develops of applications for social networks, including Facebook and MySpace, is throwing its hat in the ring by launching a Twitter Management System for brand advertisers to manage marketing efforts and analytics on Twitter.

One thing PR pros (good ones, at least) always push for is rapid response. As the saying goes: If you don’t tell your own story, someone else will tell it for you.

Very few IROs are taking advantage of a straight-forward Web 2.0 idea that could really enhance their shareholder communications. I’m talking about an electronic shareholder forum—your own interactive message board for your stock.

Here is the grim memo that Condé Nast CEO Chuck Townsend just sent out announcing that it is bringing in McKinsey & Company to “develop new perspectives on optimizing our approach to business.”

in these sorts of non “business as usual” cases you can’t manage your way to success by firing people alone, they will have to address ongoing revenue losses, new competing business models and probably considerable structural change

“The movement of news to the Internet makes it possible to quantify something that was otherwise very hard to measure — the temporal dynamics of the news,” said Kleinberg. “We want to understand the full news ecosystem, and online news is now an accurate enough reflection of the full ecosystem to make this possible. This is one [very early] step toward creating tools that would help people understand the news, where it’s coming from and how it’s arising from the confluence of many sources.”

The researchers also say their work suggests an answer to a longstanding question: Is the “news cycle” just a way to describe our perception of what’s going on in the media, or is it a real phenomenon that can be measured? They opt for the latter, and offer a mathematical explanation of how it works.

I have a related concern, which is the old User Generated Activity issue – roughly 1% of the readers will interact with the work, c 9% will read it, and 90% will just ignore it.

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS….

# Wired Magazine Editor Chris Anderson’s new book is about the free economy, and he’s walking the talk by making multiple versions of the book—in print, online (via Scrib’d) and audio available for free.Anderson writes about it on his blog here, here and here.

Know the needs of your audience and match your contents to their needs. Know your material thoroughly. Put what you have to say in a logical sequence. Ensure your speech will be captivating to your audience as well as worth their time and attention. Practice and rehearse your speech at home or where you can be at ease and comfortable, in front of a mirror, your family, friends or colleagues.