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The Future of Advertising and Marketing – Columbia Business School, Brite Conference ‘09

The Future of Advertising and Marketing – Columbia Business School, Brite Conference ‘09

Jeff Jarvis at BRITE ‘09 conference from BRITE Conference on Vimeo. [...more]

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Social Technographics: Where do you fit on the ladder?

Social Technographics: Where do you fit on the ladder?

I made a decision to become increasingly active in a “creator” role this year, see Social Technographics research out from Forrester for more information on what this,  “social technographics” means and what changes have been seen. Quote from Forrester: If you believe in the future that everybody will be creating or organizing content, we disagree — it’s [...] [...more]

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