Did you know 4.0
This new version of the original Shift Happens video includes facts and stats focusing on the changing media landscape, including convergence. [...more]
Archive | Media
How to become a media mogul – Alan Meckler
Alan Meckler, CEO of WebMediaBrands, tells Henry Blodget of The Business Insider how he became such a successful media mogul. [...more]
Business Models, Media, Videos Comments (0)
Some Observations On Trends In Media And PR by Tom Foremski
Sometimes I come across one of those articles that I think should be a must-read for all of us operating within the media landscape, which in some ways is everyone these days. I came across one of these articles today, “Some observations on trends in media and PR,” from Tom Foremski of Silicon Valley Watcher, [...] [...more]
Communications, Latest Post, Media, Media Landscape Comments (0)
Media landscape in a state of flux
I watch the media landscape very closely, a topic that is pretty hard to keep up with. Right now there is new developments with distribution technologies, content strategies and aggregation & business models emerging daily. The revenue generating dimension of these business models is still fairly embryonic, but set for some radical change as it [...] [...more]
Business Models, Media, Media Landscape Comments (0)
Social Media is changing the way we communicate globally
You need to a flashplayer enabled browser to view this YouTube video [...more]
Media Landscape, Videos Comments (0)
How to be a Media Darling – Doug Casement, Renaissance
Mainstream Media offers… General publicity and profile Increased awareness in a target audience Boost word-of-mouth If SEO and content are similar, it can make the difference Multiple info streams – the gestalt effect People do business with people they like and trust and ask: -Can i trust you? -Do you understand my issue/challenge? -Do you care? -Are you committed to working with me? Press myths to [...] [...more]
Events, Media Comments (0)
Bernard Hickey on using Wordpress for interest.co.nz
Background Bernard spent time at Fairfax, Reuters, and had had enough of working for faceless shareholders. Wanted to do something for himself, generate value and have fun. The driving ethos = Make $ and Have Fun. Bernard came from an old media background, old school view was letters to the editor are from crackpots, don’t worry about the [...] [...more]
Communications, Events, Media Comments (0)
Interview with VP Marketing at Radian6, David Alston
Media monitoring (both traditional, new and social media sources) is a critically important part of Communications/PR and IR. Online media in particular is a rapidly changing landscape and with such volumes of information it is difficult for those tasked with monitoring media to know how to most effectively use their time across monitoring, analysis and reporting back to management. [...more]
Expert Interviews, Media Comments (0)
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