I have been absent from my blog for awhile, but there is a good reason for this. I’ve been in the South of France on a project as part of my Masters degree focused on the French wine industry, we were based in the beautiful Languedoc Roussillon region. This experience has ignited a passion that [...] [...more]
Good excerpt from a recent Accenture article (linked below) which is aligned with some thinking I have been doing on a recent project. It isn’t really anything new, the age old understanding of customer first or fail, but I think the current environment and way forward from a marketing perspective is articulated very well in [...] [...more]
I really enjoy reading and value the SmartBrief newsletters, a fantastic service of a “daily summary of the essential news in your industry” delivered to your inbox. Check out all the industries on offer, and the content is really well picked, relevant and useful. I am signed up to the entrepreneurs, marketing, advertising, social media, [...] [...more]
Many of the “new marketing realities” listed below have created new behaviours, opportunities and challenges that those in marketing need to understand. They have also given new capabilities to both customers and consumers that can be very powerful when understood and utilised. The information age promising more accurate levels of production, targeted communications and relevant pricing. Globalisation [...] [...more]
Needs, wants AND demands you might say? Marketers really do have to be psychologists? Yes, you are definitely right there. Needs are the basic human requirements. Needs become wants when they are they are directed to specific objects that may satisfy the need. Demands are wants for specific products backed by the ability to pay. Marketers [...] [...more]
Just for fun, some Marketing 101. Define: Marketing A brief and effective definition is “meeting needs profitably.” The American Marketing Association defines Marketing as “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” What can be marketed? Goods (food, TVs), services [...] [...more]
This week is the first of my Masters of Commerce at the University of Sydney. I am doing a double major in Strategic Management and Marketing full-time over the next 18 months. I’m also hoping to do an overseas exchange during this time to a University in either Europe, Asia or the US. It took me [...] [...more]
See below for some key points and my thoughts after reading the Razorfish Digital Brand Experience Report 2009. Big ups to @gschmitt and his team, these presentations can get gruelling towards the end (sometimes middle or even on the first slide..) but this was a really great read. This is an invaluable resource for brand [...] [...more]
I was just flicking through a presentation by Edward Boches to Boston University’s College of Communication on The Future of Advertising. This message from the slides stood out to me: “The consumer used to watch, now she creates, she takes control, she possesses new power.” Some businesses still see this truth of consumer power (that isn’t going [...] [...more]
via @trendwatching 1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More » 2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More [...] [...more]
