Posted on 19 June 2010
We discussed these guidelines in a workshop on Marketing, Ethics and Society. Although most of us are committed to to act ethically in our lives, including in business, these quick tests may be at some stage useful to keep in your back pocket when you are facing a decision that you are uneasy about. The silver [...] Continue Reading...
Posted on 19 June 2010
This post covers some other highlights from Geoffrey Moore’s Dealing with Darwin, a book focused on how companies can innovate at every stage of their lifecycle and my favourite read on innovation to date. Below “Core vs Context” is discussed, and then how companies can recycle resources to keep focus on the core, the activities [...] Continue Reading...
Posted on 18 June 2010
The word innovation has been used as a single block idea. There is a lot under this category. In his book Dealing with Darwin, Geoffrey Moore highlighted that when people call to mind “innovation,” they usually think of disruptive innovation. Disruptive innovation is an important type, but it has many brothers than sisters that will [...] Continue Reading...
Posted on 17 June 2010
Geoffrey Moore outlines the following Technology Adoption Strategies and Technology Adoption Life Cycle in his book “Dealing with Darwin”. Technology adoption life cycle A model that describes how communities react to the introduction of a discontinuous technology, consisting of a progression through five adoption strategies: technology enthusiast, visionary, pragmatist, conservative, and skeptic. Techies An adoption strategy that embraces discontinuous [...] Continue Reading...
Posted on 17 June 2010
Open Innovation definition from thought leader Henry Chesbrough: “Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. This paradigm assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to [...] Continue Reading...
Posted on 16 June 2010
Welcome to my three part briefing on Intellectual Property for Startups and Creatives. Part 1 of my Intellectual Property briefing for Startups and creatives covers What is IP, IP types and Registrable vs Non-registrable IP. Part 2 covers protection, people and IP and making money from IP. Part 3 covers IP enforcement and contentious matters. IP ENFORCEMENT There [...] Continue Reading...
Posted on 15 June 2010
Welcome to my three part briefing on Intellectual Property for Startups and Creatives. Part 1 of my Intellectual Property briefing for Startups and creatives covers What is IP, IP types and Registrable vs Non-registrable IP. Part 2 covers protection, people and IP and making money from IP. Part 3 covers enforcement and contentious matters. The decision about [...] Continue Reading...
Posted on 14 June 2010
Welcome to my three part briefing on Intellectual Property for Startups and Creatives. Part 1 of my Intellectual Property briefing for Startups and creatives covers What is IP, IP types and Registrable vs Non-registrable IP. Part 2 will cover protection, people and IP and making money from IP. Part 3 will cover enforcement of IP and [...] Continue Reading...
Posted on 13 June 2010
OLD INNOVATION PARADIGM Innovation by in-house specialists, in an ivory tower. Proprietary, the R&D team producing things that are not open standards. Sharing little. Painstakingly slow to market and the world is moving at a rapid pace. Out of touch with reality and customer. Customer centricity is essential. If you don’t have a good understanding of what your customer is [...] Continue Reading...
Posted on 13 June 2010
According to Jay Doblin, there are ten types of innovation. These fit into four categories: Finance, Process, Offering and Delivery. The ten types of innovation are: FINANCE 1. Business Model, how the enterprise makes money (Dell). 2. Networking, enterprise’s structure/value chain (Walmart). You go to get the best price, not the best customer experience. PROCESS 3. Enabling process (Siebel) 4. Core [...] Continue Reading...
Stanford's Entrepreneurship Corner: Tina Seelig, Stanford Technology Ventures Program – The Art of Teaching Entrepreneurship and Innovation (Entire Talk) (tags: startups entrepreneur) Stanford's Entrepreneurship Corner: David Heinemeier Hansson, 37signals – Unlearn Your MBA (Entire Talk) (tags: startups entrepreneur) [...more]
Working with Media Organizations to Build Social News – Facebook Developers (tags: smbiz facebook) Facebook as News Distribution Tool No Threat to Google and Twitter | Fast Company (tags: onlinenews smbiz facebook) Australian IR pros see social media’s influence rising | IR Web Report (tags: ir) [...more]
Wineries and Tweetups: How to « Weekly Wine Journal (tags: wine smbiz) Brand Building, Beyond Marketing But the most innovative companies are recognizing the way perceptions are changing, and are adapting their branding strategies accordingly — in some cases, reinventing them entirely. Brand Building, Beyond Marketing (tags: marketing brand) Understanding how we make choices – great TED talk – davidmacgregor's posterous (tags: [...] [...more]
HOW TO: Plan and Promote Events With Social Media (tags: events smbiz) 35+ Ways to Find and Plan Events Online (tags: events) Is Humanitarian Design the New Imperialism? | Co.Design (tags: design) [...more]
HOW TO: Put Facebook’s “Like” Button on Any Website (tags: howtos smbiz) Why Designers Hate Crowdsourcing – Forbes.com (tags: design crowdsourcing) The Secret of Successful Entrepreneurs | Wired Science | Wired.com (tags: entrepreneur startups) [...more]
Designing Style Guidelines For Brands And Websites – Smashing Magazine (tags: brand design) [...more]
Languedoc grape varieties (tags: wine france) [...more]
The UK wine consumer – who, what, why: Beverage news & analysis (tags: wine branding marketing) WLTV Wine Listing by Episode (tags: wine) Wine Australia, Australia > Resources > winefacts Product Search (tags: wine branding marketing) Wine in the UK (tags: wine branding marketing) Wine Lovers’ Page / Wine Label Decoder (tags: wine marketing branding) How to understand wine labels (tags: wine marketing branding france) 26 Wine [...] [...more]
Geographical Branding: Wine Marketing | Practical Winery & Vineyard Magazine (tags: wine marketing) Mapping the Oil Spill in Real Time (tags: crisiscomms smbiz) Lessons Learned: What is a startup? (tags: startups entrepreneur) Get Creative: 7 More Psychological Techniques — PsyBlog (tags: psychology creativity) Social media, Facebook, loyalty and the value of a fan | Creativity_Unbound (tags: smbiz newmediaresearch) Inflatable Buildings That Could Earn $10 Million [...] [...more]
Top ten tips for social media recruitment – Brand Republic News – Brand Republic (tags: smbiz socialmedia) The 20 Most Important Questions In Business – Forbes.com (tags: strategicmgmt) Blogging Innovation » Our Misguided Focus on Patents (tags: innovation ipmgmt) Seth’s Blog: A sad truth about most traditional b2b marketing (tags: marketing) Who’s Your Target? – Building Open Innovation Communities | 15inno (tags: openinnovation) Airbnb Founder [...] [...more]
