Posted on 06 March 2010
Many of the “new marketing realities” listed below have created new behaviours, opportunities and challenges that those in marketing need to understand. They have also given new capabilities to both customers and consumers that can be very powerful when understood and utilised. The information age promising more accurate levels of production, targeted communications and relevant pricing. Globalisation [...] Continue Reading...
Posted on 06 March 2010
Needs, wants AND demands you might say? Marketers really do have to be psychologists? Yes, you are definitely right there. Needs are the basic human requirements. Needs become wants when they are they are directed to specific objects that may satisfy the need. Demands are wants for specific products backed by the ability to pay. Marketers [...] Continue Reading...
Posted on 06 March 2010
Just for fun, some Marketing 101. Define: Marketing A brief and effective definition is “meeting needs profitably.” The American Marketing Association defines Marketing as “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” What can be marketed? Goods (food, TVs), services [...] Continue Reading...
Posted on 03 March 2010
As mentioned in my last post, I will be talking about topics and ideas out of my Masters program here on Estate of Flux, with a strong focus on Marketing, Strategic Management and Intellectual Property (IP) Management. Kicking off the IP Management module we looked at different places where companies can focus innovation efforts, and [...] Continue Reading...
Posted on 03 March 2010
This week is the first of my Masters of Commerce at the University of Sydney. I am doing a double major in Strategic Management and Marketing full-time over the next 18 months. I’m also hoping to do an overseas exchange during this time to a University in either Europe, Asia or the US. It took me [...] Continue Reading...
Has Digg Found the Winning Formula for Ads? (tags: smbiz) Social Media Today | The 10 Social Media Metrics Your Company Should Monitor (tags: socialmedia smbiz) Analysis: Italian Decision Could Help Traditional Media Orgs – SVW (tags: onlinenews mediacompanies) Google Is A Media Company – New York Times Sees The Connection In Italian Court Case – SVW (tags: mediacompanies google onlinenews) How the [...] [...more]
HOW TO: Implement a Social Media Business Strategy (tags: socialmedia smbiz smcampaigns smallbiz) 4 Elements of a Successful Business Web Presence (tags: smbiz websites socialmedia smallbiz) HOW TO: Deal With Negative Feedback in Social Media (tags: smcampaigns smbiz socialmedia smallbiz) A Pitching Lesson (tags: startups) HOW TO: Use Social Media to Connect with Other Entrepreneurs (tags: smbiz socialmedia entrepreneur startups) HOW TO: Measure Social Media [...] [...more]
You Can’t Launch the Next Generation of Startups Without Women – ReadWriteStart (tags: startups) [...more]
Social Media Today | 5 Twitter Management Tools You Can’t Live Without (tags: smbiz twitter) Connecting With Fans Is An Ongoing Process: Do Something Small Weekly, Big Monthly | Techdirt (tags: smbiz socialmedia) HOW TO: Make Your Small Business Geolocation-Ready (tags: smbiz socialmedia) Is Your Target Audience On Twitter, Facebook, Or LinkedIn? (tags: socialmedia smbiz newmediaresearch) New York Times Blogs Are Set To [...] [...more]
The Mistaken Priority Of Happiness — OwlSparks | Carlos Miceli (tags: personaldevt psychology) I Pissed Off A PR Spammer Today (tags: pr) [...more]
